Advertising & Media Tools
Calculators for media buyers, PPC advertisers, and growth marketers to analyze CPM, CPC, CPA, ROAS, and multi-channel ad budgets.
Free online general tools.
Ad Budget Calculator
Calculate daily and monthly paid advertising budgets required to hit sales targets based on average conversion rates and CPC.
Ad Conversion Calculator
Estimate total conversions and sales generated from target ad clicks and conversion rate expectations.
Campaign Budget Splitter
Distribute monthly advertising budgets across Meta, Google, TikTok, and Retargeting according to funnel priorities.
CPA Calculator
Calculate Cost Per Action / Acquisition (CPA) from total ad spend and completed customer conversions.
CPC Calculator
Calculate Cost Per Click (CPC) from total spend and clicks, or evaluate maximum allowable CPC for break-even.
CPM Calculator
Calculate Cost Per Mille (cost per 1,000 impressions) or determine impressions generated from an ad budget.
Facebook Ad ROI Calculator
Evaluate return on ad spend and net profit from Meta / Facebook and Instagram advertising campaigns.
Google Ad ROI Calculator
Measure return on investment from Google Search, Performance Max, and Display ad spend.
ROAS Calculator
Calculate Return On Ad Spend (ROAS) and determine minimum break-even ROAS based on gross profit margin.
TikTok Ad ROI Calculator
Evaluate TikTok Spark Ads and In-Feed ad profitability against video creative cost and eCommerce revenue.